The Windows button downloaded plezy-windows-installer.exe from the latest
release. It now opens the Store listing, which brings Store-managed updates.
The endpoint redirects to ms-windows-store://, so the button only resolves on
Windows; macOS and Linux keep their direct release downloads.
Store links carry campaign parameters (ct=Landing, utm_campaign=landing,
cid=landing) so landing-page traffic separates from the README's in each
store's own reporting. Play reports utm_source and utm_campaign, so no
utm_medium is sent.
Structured data keeps untagged canonical URLs: schema.org offers are consumed
by search engines, and a rich-result click is not landing-page traffic.
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